Krispy Kreme will open its first store in Chile in April 2023 via new franchise partner Grupo Premier Chile. The Santiago-based franchisee plans to open more than 40 Krispy Kreme outlets across the South American country by 2028, with the first store to open in Chile’s Vitacura district.
“I am very excited to bring Krispy Kreme to Chile and to share the most awesome doughnut experience imaginable with fans across the country. Krispy Kreme is an incredible brand that is highly valued by consumers for its ability to create joyful moments through fresh, innovative products. With great potential in the doughnut market, we are highly confident in our ability to grow the brand through Krispy Kreme’s omni-channel model,” said Mathias Rosenthal, CEO of Grupo Premier Chile.
Krispy Kreme operates more than 1,800 stores globally and is planning to enter seven new markets in 2023. Alongside Chile, the US donut and coffee chain will also debut in Switzerland and France this year. Krispy Kreme achieved 10.5% group sales growth in 2022 to reach $1.53bn.
Grupo Premier Chile also operates the Little Caesars Pizza restaurant chain across Chile. It is part of Mexican conglomerate Grupo Premier, which is involved in the restaurant, automotive and construction industries.
Krispy Kreme is seeking to enter seven new markets in 2023 and will open in Santiago’s Vitacura district ahead of debuts in Switzerland and France later in the year.
Geneva, Switzerland (March 29, 2023) – Krispy Kreme®, one of the world’s most loved sweet treat brands, has signed a franchise agreement with Glazed Holding Company SA, a Geneva-based franchise operator, which will open the first shop in Lausanne in Q2 2023.
Doughnut lovers will soon be able to experience the internationally acclaimed Original Glazed™ doughnut, along with other sweet treats and coffee, at the first Hot Light Theater Shop in Switzerland, located at Rue Pichard, in the heart of Lausanne. Guests will be able to witness the journey of the freshly made doughnuts from start to finish through the Doughnut Theater and will be able to eat their hot and fresh doughnuts immediately after they are made.
Nicolas Duleroy, Glazed Holding Company’s CEO, shared, “I am delighted to share the joy that is Krispy Kreme with the people of Switzerland. Our guests will finally be able to try the world’s most loved sweet treat while enjoying such a unique experience. We look forward to executing Krispy Kreme’s omni-channel model to bring Krispy Kreme doughnuts to our guests in a variety of convenient ways –at our shops, via ecommerce, or delivered fresh daily to additional points of access. Shortly after opening the flagship shop in Lausanne, Glazed Holding Company intends to open more Krispy Kreme shops in Romandie, before opening new locations across the country, providing over 150 jobs in the future.
Raphaël Duvivier, CFO & COO Market Development of Krispy Kreme, also added, “We are thrilled for the Swiss to have the chance to try our freshly made doughnuts for their sharing occasions and celebrations. The Hot Light Theater Shop will certainly be a hit, giving a front-seat view to what makes Krispy Kreme doughnuts exceptionally delicious. Opening in such a vibrant city is exciting, and we look forward to seeing the brand continue to grow across Switzerland in the coming years.”
About Glazed Holding Company
Glazed Holding Company SA (GHC) was founded by Nicolas Duleroy, a Deliveroo alumni with a background in private equity and real estate. Their mission is to bring exciting international brands, with the highest quality products, to the people of Switzerland.
Headquartered in Charlotte, N.C., Krispy Kreme® is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in over 30 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with nearly 12,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme and www.Twitter.com/KrispyKreme.
Press Contact
Christian Monnard, The LoungeMan Productions , +41 76 497 18 09, Chris@loungemag.ch
Krispy Kreme will make its debut in Jamaica in the first quarter of 2023 following an agreement with new Caribbean franchisee Restaurant Associates Limited (RAL).
The US donut and coffee chain will open a store in Kingston, with RAL planning to launch two further Krispy Kreme locations in the Jamaican capital next year. The Hot Light Theater shop will feature in-store windows showcasing the Krispy Kreme donut production line. “Adding Krispy Kreme to our portfolio of international brands is a great fit as we will now be able to provide our loyal guests with the perfect sweet treat experience,” said Lisa Lake, CEO, RAL Group.
Kingston-based RAL operates over 90 franchised stores of Burger King, Popeyes and Little Caesars Pizza across Jamaica, Trinidad and Barbados. Alongside Jamaica, Krispy Kreme has signed franchise agreements to open in Switzerland, Costa Rica and Chile as well as a joint venture in France with Columbus Café & Co.
In October 2022, the company opened its first store in Jordan, increasing its presence in the Middle East following its steady expansion across Egypt. Krispy Kreme now operates 1,810 branded outlets internationally. In November 2022, Krispy Kreme posted 10% net revenue growth for its third quarter, with sales reaching $377.5m.
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